Zara Home – Permanent Collection

The project is called Permanent Collection and highlights the brands homeware items that are part of their core collection.

We came on board with production company, Bellhouse Markes, to create a collection of animated social first content based on the creative direction of Grace Margetson Studio for Zara Home.

Our process was to replicate elements of the main film but using a painterly style and reveal as part of the social campaign. Our process involved creating the assets that needed to be animated as well as the motion design process, creating an organic painterly feeling as if the work was a piece of fine art being painted in real time.

In total we created a bank of 20+ social assets across the project.

This went live in February 2024.