ASOS – Global Instagram Campaign

Global Instagram Campaign

Project Name

ASOS Global Instagram Campaign




Creative Direction, Storyboarding, Animatics, Art Direction, Illustration + Motion Design



About The Project

Sprankenstein Studio were approached by the ASOS marketing team after a successful season of instasprank*

*Instasprank was an instagram lead project where we asked the general public to tag photos that they would like to be ‘Spranked’ up. This project did the rounds and eventually caught the attention of many marketing departments within the fashion industry including Motel Rocks, Skinny Dip and of course, ASOS.

We worked with the ASOS global marketing team to create unique and instantly recognisable illustrations and graphics that embellished their ASOS Ambassadors from USA, UK, Germany and France. We worked with over 100 images, which were released in stages across Instagram in 2017.