Baller FC – Brand Campaign

Logo & Identity

Project Name

Baller Friends Collective – Branding Campaign


Baller FC


Creative Direction, Art Direction, Illustration, Graphic Design + Motion Design



About The Project

We were approached by Baller Friends Collective as they prepared to embark on their new venture – to offer a friendly, open space where we can all watch sport without prejudice! Working together with Baller FC we created fun and accessible brand to set them off on their journey, just in time for the Women’s Euro’s 2022 in July 2022.

The brief was to create a hero logo, as well as a series of idents that all work together as one big, happy Baller FC universe, including branding for their after party club night, Soccermom.

With references to 90’s scholastic aesthetic and a nod to vintage football jerseys, the Baller FC brand was born.