DMLDD, an agency of advertising-wired musicians who make brands famous for how they sound, approached us to create a case study showcasing some of their latest work.
We developed a gameplay-style concept inspired by 80s games like Super Mario Bros, and the top-down perspectives of 90s games like GTA 1, to detail the journey of how DLMDD crafted the jingle for a TRIP road safety campaign. If you know the team here at Studio Spranks well, you know we’re gamers at heart, so any chance to play around with adding a touch of gamification to a project and you can bet we’ll take it.
Storyboarding, Art Direction, Illustration and Motion Design: all in-house