RU Init?

Identity Design

Project Name

RU Init? Identity Design


Moshi Moshi


Creative Direction, Art Direction, Illustration + Production



About The Project

Studio Spranks were brought on board to create an iconic identity for new music venture, RU Init?. Heavily influenced by the 90’s rave scene, it was key that our logo design and identity had to reflect this. Gathering references from vintage 90’s rave memorabilia we created a cheeky logo with a nod to the classic rave smiley.

“Back then we didn’t care if stuff was rough around the edges or totally f**king nuts. We were so into the scene that we just loved it all… R U Init?”