Fresh off the back of an incredible game-changing month hosting packed-out watch parties for every Women’s Euros game, Baller FC is taking over the lower level of Valderrama’s – London’s hottest new sports bar in the heart of Islington – to create the first purposely designed inclusive space for women’s football fans to enjoy more glorious wall-to-wall football, kicking off with the new Barclays Women’s Super League season and Lionesses FIFA 2023 World Cup warm-up matches.
We were commissioned to design and produce the centre stage mural to don the space, taking inspiration from vintage football kits, existing branding of both Baller FC and Valderrama’s and most importantly the ICONIC Women’s Euro moments we saw in 2022.